^{_{Dematic Virtual Showcase}}

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In light of the novel coronavirus outbreak, it was decided in March 2020 that LogiMAT, the world’s leading intralogistics trade fair, would not go ahead. In the wake of its cancellation, we have, in record time, created and realized an alternative way to explore Dematic’s latest innovations – with a solution that is digital, bilingual, and tailor-made. Through interactive and intuitive web events, we were taking customers on a virtual journey through the Dematic portfolio – for a special and "virus-free" brand experience. In addition to our on-site support during the events, we extensively promoted the new Virtual Showcase format in advance with the following measures:

• Social media posts and ad campaigns on LinkedIn and Instagram
• Inmails via LinkedIn and Sales Navigator
• Direct e-mail
• YouTube ads
• Google ads

For this purpose, we created various animations, teaser clips and text modules, consequently ensuring extensive and versatile promotion. The Dematic Virtual Showcase was realized on the fly and is considered a complete success by both, our customer as well as all participants.

^_Dematic

At Dematic, innovation comes automatically. Quite literally. As one of the industry’s world-leading suppliers of advanced automation systems, Dematic designs and builds pioneering intralogistics products. Its portfolio includes automated storage and retrieval systems, sophisticated solutions for internal supply chains, and technologies that accelerate the last mile. And with its recent acquisition of UK-based vendor DAI, Dematic has expanded its offering of warehouse and fleet management software.