^{_{DTM: German Touring Car Championship}}

The roar. The thrill. The adrenaline. This is DTM. From the legendary Hockenheimring in southwestern Germany, to the history-steeped Brands Hatch in the UK, to the spectacular Norisring street circuit in Nuremberg – this is where motorsport fans can experience breath-taking battles for supremacy and high-speed overtaking maneuvers. And in addition to the action on the racetrack, there is live music and other events, up-close encounters with the stars, and exciting glimpses behind the scenes in pit lane walks.

^{_{Digital campaign and banner animations for social media}}

^{_{Valentine’s Day 2019}}

Great communication is about speaking straight to the heart: for Valentine’s Day 2019, we did just that for motorsport devotees. We executed a comprehensive digital campaign for DTM, giving fans an attractive discount on tickets for the season. And we created a backdrop of tongue-in-cheek imagery, capturing the action-packed romance of the racetrack. The result was love at first sight – and ticket sales with every click.