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    DTM: German Touring Car Championship

    The roar. The thrill. The adrenaline. This is DTM. From the legendary Hockenheimring in southwestern Germany, to the history-steeped Brands Hatch in the UK, to the spectacular Norisring street circuit in Nuremberg – this is where motorsport fans can experience breath-taking battles for supremacy and high-speed overtaking maneuvers. And in addition to the action on the racetrack, there is live music and other events, up-close encounters with the stars, and exciting glimpses behind the scenes in pit lane walks.

    Digital campaign and banner animations for social media

    Valentine’s Day 2019

    Great communication is about speaking straight to the heart: for Valentine’s Day 2019, we did just that for motorsport devotees. We executed a comprehensive digital campaign for DTM, giving fans an attractive discount on tickets for the season. And we created a backdrop of tongue-in-cheek imagery, capturing the action-packed romance of the racetrack. The result was love at first sight – and ticket sales with every click.

    Project related services

     

     

     

    STRATEGY

    STRATEGY

    Campaign

    Definition of goals 

    DIGITAL MARKETING

    DIGITAL MARKETING

    Social media

    Strategy
    Operating
    Community management

     

     

    CONTENT

    CONTENT

    Content production

    Video production
     

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    Marketing Service Graf Hardenberg Group