Social media management,
content production and editing –
Material Handling and Logistics Conference

Dematic GmbH

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When it comes to intralogistics, Industry 4.0, digital transformation, and supply chain, the MHLC is the place to be. The event has been held regularly in the USA for over 30 years – with great success. It turned out to be the spot where the industry’s who's who meets to exchange information about the latest trends, listen to exciting presentations, participate in informative seminars and workshops and watch practical demonstrations live. In general, it developed into an ideal networking platform to broaden your own horizons and break new and innovative ground.

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In order to promote the European debut of the event on a large scale, we regularly fed the social media channels LinkedIn, Facebook, Instagram and Twitter with up-to-date, informative and entertaining content, actively engaging with the community and, further, boosting the interaction rate. With our emotional videos we were also able to attract attention, create enthusiasm and, above all, reach out to people. Thanks to our professional interviews with renowned keynote speakers such as Thomas Steverding, Dr. Viktor Mayer-Schönberger, Dominik Bösl and Dr. Rand Hindi, interested parties were able to gain a glance at the event. We asked the right questions and received exciting answers about artificial intelligence, robotics, big data and the challenges around the last mile.