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All about e-mail marketing
E-Mail Marketing
Cost-efficient and impactful: even if conventional e-mails have acquired near-dinosaur status within the digital marketing universe, they still achieve excellent visibility and conversion rates. E-mails are THE alternative to postal mailings and other forms of physical marketing. E-mails allow you to communicate directly, quickly and simply with customers, employees and others.
Whatever you have to say, we’ll get your message across to the right audience – and at the right time.
We ensure a coherent, end-to-end combination of copy, design and interactive features. And we make sure it works, and works well, on absolutely any device.
And, above all, we secure out-of-the-ordinary open and click rates – by means of a focused strategy geared precisely to your target audience. And we measure and monitor the results, and fine-tune parameters as we move forward – to maximize the impact for your business.
Our E-Mail Marketing offers:
▶ CONTENT CREATION
We write made-to-measure copy with genuine added value and develop highly engaging narratives; we inform, entertain and deliver an emotional impact.
▶ CONTENT MANAGEMENT
We create e-mails that are technically robust and reliable, and enrich them with effective copy and graphics. And we use tools to personalize newsletters, and deliver an attractive look-and-feel that means excellent open and click-through rates. We also analyze the corresponding tracking data to ensure continuous improvement.
▶ ADDRESS MANAGEMENT
We ensure accurate address lists, update them continuously, and upload them efficiently to the most suitable tools.
▶ DISTRIBUTION
We send your e-mails to carefully selected target groups at regular, defined intervals, and generate transparent logs of sending activities.
▶ TEMPLATE DESIGN
We create a look-and-feel that suits you and your business, and appeals to the target audience. And we always deliver alignment with your CI – and ensure support for any target device.