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All about content marketing
Content Marketing
Digitalization has changed consumer behavior extensively. Before a potential customer makes a purchase decision today, he collects information – on the Internet. Via blogs, social media channels, videos, webinars, tutorials and surveys. Therefore, these days it is no longer just about selling a product or a service. It is much more about offering your potential customers the right content around your product. This means: You have to provide detailed information, authentic advice, and create a lasting inspiration – far from the mainstream.
In content marketing, the user is at the center of attention. By supplying useful content, you create a basis of trust. This also increases your hit rate on search engines. You generate new leads, ensure stronger customer loyalty and a more positive image. To help you achieve this goal, we develop a promising content marketing strategy – tailor-made for you, your brand and your target group.
Our content marketing offers:
▶ ANALYSIS
We define goals and target groups and conduct a first topic research.
▶ MONITORING
We always keep a close eye on the important key figures, analyze them constantly and are thus able to measure success directly.
▶ CREATION
We transform the researched topics into tangible ideas and establish an editorial plan.
▶ PRODUCTION
We create relevant content for the respective platforms and post them after careful examination.