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    Graf Hardenberg Group

    Graf Hardenberg is one of Germany’s most successful auto-industry retail groups, with 30 dealerships in 15 cities in the states of Baden-Württemberg and Rhineland-Palatinate. Its customers enjoy attractive mobility solutions and reliable services. The brands Graf Hardenberg represents include Volkswagen, Volkswagen Commercial Vehicles, Audi, ŠKODA, SEAT, CUPRA, Porsche, Ford and Harley-Davidson.

     

     

    Event campaign | Marketing resources

    Unique communications for a special event 

    In August 2019, the remodeled and refurbished FordStore in Karlsruhe, Germany, celebrated its grand re-opening. To generate real buzz and awareness around the event, we developed an entire spectrum of high-quality marketing materials. These ranged from posters and vouchers, to streetcar advertisements, to online resources and video clips – all tailored to the client’s specific wants and needs.

    Project related services

     

     

    STRATEGY

    STRATEGY

    Campaign

    Definition of goals

    DIGITAL MARKETING

    DIGITAL MARKETING

    Website

    Content management
    Web design & UI-/UX design
    Programming (WordPress)
     

    Digital advertising

    SEO + SEA
    Google advertising
     

    E-mail marketing

    Distribution management
    Address management
    Content management
    Template development
    Content creation

     

     

    CONTENT

    CONTENT

    Content production

    Photo production
    Video production

     

    CLASSIC

    CLASSIC

    Print media

    Flyers/folders
     

    POS

    POS materials 
    Give-aways
     

    Direct mailings

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    Marketing concept - Porsche NOW Pop-up Store – The Porsche Centres of the Hahn Group