Contact us on whatsapp.

Just scan the QR code and start texting

 

Call us

We are looking forward to your call

Tel.: +49 (0) 7141 979 59 0

    BOLD THINKERS

    VIRTUAL SHOWCASE

    CREATIVITY DRIVERS

    ENGAGING STORYTELLERS

    Welcome to the 'new normal':
    digital life during and after Corona

    After weeks of limited social contacts, deserted shopping streets and partially paused production, restaurants, retail, and the economy are finally seeing light at the end of the Corona tunnel – at least the way for a ‘new normal’ is currently being paved in many areas. It’s slogan: Not 'back to normal', but 'off to new shores'. Even in the past, serious change processes often began with a crisis. Now is the time to initiate important issues, redefine the old, and eliminate the unnecessary – thus, the new ‘unknown’ leaves plenty of room for groundbreaking ideas.

    After weeks of limited social contacts, deserted shopping streets and partially paused production, restaurants, retail, and the economy are finally seeing light at the end of the Corona tunnel – at least the way for a ‘new normal’ is currently being paved in many areas. It’s slogan: Not 'back to normal', but 'off to new shores'. Even in the past, serious change processes often began with a crisis. Now is the time to initiate important issues, redefine the old, and eliminate the unnecessary – thus, the new ‘unknown’ leaves plenty of room for groundbreaking ideas.

    When one goes to these new shores, one must look and think further than usual. And first of all: gain an overview. After all, the Corona pandemic has catapulted the progress of digitalization a good five years into the future.

    This is confirmed by the booming eCommerce figures and expert forecasts, which locate future trends almost entirely in the web. The question is: Can your brand meet the newly defined needs of existing and potential customers? Analyze how customers have contacted you within recent weeks. Identify how your customers’ needs have changed. And do your best to find the right answers and stay in touch with your customers. Because one of the most important qualities that customers associate with successful companies right now is transparency. Therefore, communicate your information transparently and authentically – and bluntly admit if you don't have a concrete or completely satisfying answer at the moment.

    Checking in via app at your favorite café, paying cashless or handing in sick leave via mobile phone – the processes at dinner, in retail or in the office do not have to doze off due to distance regulations or home office; they simply need to become more digital.

    Currently, this also requires a little more flexibility than we are perhaps used to. Restaurants have already understood this dynamic and offer their food as take-away or via delivery services – often in addition to their reopened restaurants. Doctors are expanding their office hours to include online consultations. And handicraft shops are packing DIY packages for the hobby sessions at home. There are endless examples. What they all have in common: a firm anchor in the online world and a radical rethinking. You should also think outside the box and see if you can modify your offers and models. Adapt your offers flexibly to the response of your customers. And consider which paths you can take more virtually to bridge the gap between business as usual and new territories.

    The pandemic has also tremendously increased interaction on Facebook, LinkedIn, Instagram & Co. The advantage: the exchange can be personalized in an uncomplicated and fast way despite physical distance. And it serves as a two-way street, because both the customer approach and your reaction can take place via one and the same channel.

    Many have mastered the threshold to the digital world – now it's time to reassess business models, develop strategies for more resilience and redesign customer relationships. Because one thing is certain: Corona has changed our reality forever. Figuratively speaking, however, the extensive distance of 1.5 metres does not only make room for safety and health protection, but also creates space for inspiring innovations, creative communication channels and dynamic digitalization processes. For us at K3 Agency, communication remains the order of the day. Authentic, transparent and motivating. On social media channels, on the intranet and on websites. As always, we continue to be at your (digital) side.

     

    NEXT

    VIRTUAL SHOWCASE DEMATIC